In order to arrive at which communities to work in first, Sport Northland proceeded to map out a number of communities throughout Northland which were high (comparatively) in the following:
- Deprivation levels
- Overall population (including projections)
- Maori (% of population, including projections)
- Young people (% of population, including projections)
This was determined by research that Sport NZ undertook (as part of developing their Community Sport Strategy), which suggested that there are larger decreases in sport and recreation participation of younger adults, Maori, Pacifica and lower income households.
As well as the four previously mentioned factors, other factors taken into account when determining if these communities were the right ones to focus on initially included:
- Environmental/infrastructure summary of each community (what exists as part of that system eg. does the community have a secondary school)
- Readiness of this community to run with this new ‘system’ approach
- Existing level of Sport Northland involvement in the particular community
- Lifestyle stages in that community as a % of the population
After an exhaustive exercise, the following local communities (sport systems) were agreed to initially work with:
- Far Far North: Kaitaia (main focus) and Ahipara
- Mid North: Kaikohe (main focus) and Kawakawa/Moerewa
- Kaipara: Dargaville (main focus) and Paparoa/Maungaturoto
How we work in these communities, is through a community-led approach.
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